What You’ll Learn

  • Why the integration of email, social media and SEO is critical and what steps to take to convince leadership it’s worth the investment
  • What kind of platforms, content, and data you need to execute it, and the best processes for moving forward
  • Why integrating email and social media helps drive a higher return on marketing investment and how to do it right

  • The pitfalls to beware of – like over-segmentation or being thoughtless about the messages programmed into an email’s sharing button
  • What other marketers consider the most effective, and most challenging, tactics for integrating email into the entire marketing mix